Posts By :

Stacie Jensen

How to install Lightroom presets in two easy steps
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How To Install Lightroom Presets

  Installing presets is easier than ever with all the updates from Lightroom! In the video below I will walk you through this easy to do 2 step process   Step 1 – Create Folder In the preset panel right click > New Folder > Name it by the preset collection you purchased   Step 2 – Import Files Now click the new folder you created & right click again > Import > Select all the files from your preset purchase     Click here to get the presets in this video

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It is so important, in business, to protect yourself & your clients.
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Top 10 Legal Blog Posts for Photographers

  It’s no surprise that we love TheLawTog here at Colorvale. Not only are their contracts created by a lawyer, for photographers, but also by a photographer.   It is so important, in business, to protect yourself & your clients. One thing I shake my finger at is when photographers try to draft up a contract themselves with no education on the law or language that needs to be used. And listen … I get it.  Business is expensive.  But this is one thing you can not skimp on! Invest in your business.  Invest in yourself! Heck, we even use the templates here…

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How to fix white balance in Lightroom in 2 simple steps
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How to fix white balance in Lightroom in 2 simple steps

If you have not found the eyedropper in Lightroom & how to use it, then I’m about to become your new best friend! As you know, it’s not always easy to get perfect white balance in camera. And trying to fix it manually in post production can be time consuming (plus a headache). Thankfully, Lightroom took much of the guess work out of it with the eyedropper tool! After importing an image into Lightroom head over to your “Develop” panel and look for the magic pill I speak of. You can find it in the screenshot below under the yellow…

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25 Engagement Posts for Newborn Photographers
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25 Engagement Posts for Newborn Photographers

  As I’ve said a million times here on the blog, social media actually requires you to be social!   It isn’t enough to post on ANY social media platform your latest session photo or special announcement. You must be committed to being your audiences friend. Keep the conversation going with these 25 engagement questions that you can copy & paste right into your social media accounts such as Facebook, Twitter, Instagram or other. Hint:  use apps such as Buffer to schedule one out per day. Feel free to use these as is or customize them a bit to fit your voice.…

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High School Senior Photographers: Snag these FREE engagement questions for your social media
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High School Senior Photographers: Snag these FREE engagement questions for your social media

You hear the word “target market” a million times … and for good reason. The people that you reach on social media are a large percentage of your potential clientele (if you’ve grown your following properly). Getting those people to comment on your posts is key to expanding your reach. Why?  Because when they comment, their friends see it too. Those friends may potentially comment or even follow you!  Tadddaaaahhhhh … social marketing at it’s finest. But how do you get them to comment & engage? Easy.  By being social.  You need to ask them things that are important or relevant to their lives. So to ensure…

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4 things that you can do to grow your social media following today!
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4 Things You Can Do To Increase Your Social Media Visibility

There’s nothing worse that putting all your efforts into your business, marketing till your fingers fall off, just to hear the sound of crickets when you post. If this is happening to you there is a simple solution. Start connecting with your audiences! No one stops at a Facebook post that doesn’t resonate with them somehow.  Think about it, how many times do you stop when seeing an essential oil ad for the millionth time?  But would you stop if that same person asked a question that was relevant to the most important time of your life? Understand your target…

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Here is what you should have in your wedding day survival kit!
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A photographers must-have wedding day survival kit

  During my time as a wedding photographer I was nothing short of prepared. Maybe it’s part of my personality, but being under prepared makes chaos in my brain. It was very important to me that my bride felt like someone (me) was there to make sure that this day went smoothly as possible. Why?  Because that’s the best word of mouth.  If your bride has nothing but great things to say about how you handle all the chaos, your golden (Pony Boy). My job isn’t to be the maid-of-honor, however I realized quickly that brides relies heavily on someone who knows…

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Wedding Photographers: Snag these FREE engagement questions for your social media
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Wedding Photographers: Snag these FREE engagement questions for your social media

I talk your ear off about the importance of creating a “social” existence on Facebook. Getting people to comment is key to expanding your reach. This means you need to ask them things that are important or relevant to their lives. So to ensure I put my money where my mouth is, and provide you a jumping off point, I decided I would create this swipe file of engagement questions that you can schedule (using something like Buffer) for the next month. Feel free to use these as is or customize them a bit to fit your voice. The important…

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The #1 tip to successfully creating goals that are obtainable
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The #1 tip to successfully creating goals that are obtainable

This month we dedicated our blog to organizing your business.  Why?  Because being a successful business requires growth & that requires you not crumbling from all the weight of being an entrepreneur. There’s a million tasks to owning a business, but without structure you will quickly fall under the pressure. Just in case you missed them, here are a few of the great posts we dedicated to helping you get organized (hint: read them): How to develop a client workflow for your business How to develop a schedule so that you can have a more organized business Get the tools needed to become…

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Colorvale Collab
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Colorvale Collab: Week 1

  What is the “Colorvale Collab”? We love to showcase the amazing talent in our industry and especially those photographers using our editing tools on their images. Each week we choose 5 photographs that are circulating social media (Instagram, Facebook, and Twitter) with the hashtag #ColorvaleCollab. We contact the artists with the awesome news & share their work on the blog with their permission. If you are interested in having your photograph featured, and want to brag about our collab, then just post your favorite images edited with Colorvale products to your favorite social media platform.  We’ll do the rest!     Now let’s…

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How to automate your photography business & keep it flowing
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How to automate your photography business & keep it flowing

I have an amazing tip for you. This is going to take some dedication to doing and should be part of your weekly time block we talked in this blog post.   The Challenge:  Schedule your social media posts in advance (aka Automate). You can choose to schedule out all posts for an entire week or go one step further and do it for an entire month. I like to do an entire month at a time so that I can relieve the stress of worrying about whether I am posting consistently. There is nothing worse than being tethered to…

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Facebook disabled my account, what do I do?
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OMG … it happened to me! Facebook purgatory

I have one of the best tips for you right here, but I only learned it after I experienced this hell I wish upon no one that runs a business on Facebook. Friday morning was so productive here at Colorvale.  I was announcing the launch of our latest Lightroom Preset collection called The Nightcap. Eeekkkk … launches are so exciting and nerve racking! But everything was going great.  People were excited to try the sample I released. The testimonials were flying in about how much people liked it. I rushed to my computer to see the comments I had just…

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5 common mistakes that photographers make on Facebook
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5 common mistakes that photographers make on Facebook

I feel like I say this to you often, but it’s true … You aren’t alone in any of this.   The common mistakes I’m going to talk about, I’ve done them.  You probably are, or have, as well. You see, as artists we are so eager.  I’m not sure it’s like this in every entrepreneurial field, but it’s certain for ours. We are screaming from the rooftops about our work, our passion, and our existence. But how does this affect our social media game?  And more importantly, how does it affect our Facebook audience? Most likely it means we post without…

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How to develop a client workflow for your business
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How to develop a client workflow for your business

We take organization serious around here at Colorvale.  And for good reason!   Today is all about developing a client workflow because this, my friend, is going to ensure you are dotting all your i’s and crossing all your t’s. Nothing screams efficient like a structured business flow. What is a client workflow? A client workflow is a developed list of steps starting at the on-boarding stage, all the way through to project completion. The Challenge: Developing this list will help you stay on track & give each client the attention they deserve. Write out all the things needed for you & your…

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How to develop a schedule so that you can have a more organized photography business!
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How to develop a schedule so that you can have a more organized photography business!

This is the day of spring cleaning & business organization! It’s so important that when deciding to take a different approach to your life, that you free your area & your mind. This starts with blocking out “Task Completion Time”. The Challenge: clear your schedule for 1 hour a day to do one major business task. Not sure how you can do this while balancing your life? Easy. This is where you make things happen. So many times we give ourselves an excuse for “not” being able to do something, rather than create an environment to ensure it happens. Excuses are the easiest…

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Get the tools need to become more organized in business & in life!
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Get the tools need to become more organized in business & in life!

I’m back to give you a huge tip! So listen up. Invest in your daily & business organization. Keeping a schedule can be hard if you don’t have something right in front of your face to tell you what to do & when. The Challenge: whether you are a pen to paper kind of person like me or better suited for online apps, invest in something to keep your business flowing & your schedule locked down. Have a daily plan, use a planner, and schedule your time. But if you are a pen to paper lover (because who isn’t these days) then you might…

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How to create an auto message reply on your Facebook business page
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How to create an auto message reply on your Facebook business page

Creating a canned Facebook Business Page Message is gold! So many times someone comes onto your business page (over at Facebook) and you can’t reply immediately. I mean, we aren’t married to our computers or phones. We do have a business to run.  So the perfect way to make them not forget about you, and feel like you are on top of your game, is to immediately reply without having to actually do it! Here’s how.  Go to your Facebook business page.  Click “Settings” and click “Messages”.  Go to the “Response Assistant”. Draft up a clever response that let’s them know…

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How to make sure that the goals you set are working & how to stay on track
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#1 Tip to make sure your goals are working and track the progress

Now that you’ve gone through the goal-setting process and broken them into actionable tasks that will get you from Point A to Point B, the next important step is to make sure your goals are working and you’re tracking the progress. The Photographer’s Business planner has built-in pages and sections specifically for tracking your goals and metrics, but if you’re not using that planner just make sure you set something up that you can (and will) use to track everything. The actual tracking of the data isn’t that hard – you write down where you want to be and compare them to…

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How to create big goals & small actionable tasks to accomplish them
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How to create big goals & small actionable tasks to accomplish them!

Last week we went over the mindset you need to cultivate to be an entrepreneur. Some of those things probably weren’t the easiest to digest, but we hope between this week and last week you had a chance to really internalize them. Because this next series is aaallll about goal-setting, and some of those goals will be monetary ones, you’ll want a calendar and planner for this one.  Ideally, your photographers planner because it has a built-in goal-setting feature that allows you to set and track your goals over time. (So it’s not just a planner, it’s also your business plan, rolled…

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6 Tips To Running A Successful Photography Business That EVERYONE Should Be Aware Of!

A lot of people when transitioning from hobby to business (aka, turning the passion into a biz) jump in feet first. Which, hey, hitting the ground running provides some of the best learning opportunities. The only issue is, it comes with a lot more failures. And oftentimes your personal life pretty much disappears entirely and you end up spending more time in front of your computer than you do with your friends and family. It’s ok, we’ve been there too. And we’re going to walk you through exactly how to navigate through that, how to take control of your business…

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The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can…

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Blogging Week 7 BONUS - How to Easily Drive Traffic from Instagram to your Blog
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BONUS: How To Easily Drive Traffic From Instagram To Your Blog

Instagram is a bit more tricky than the other social sites for pushing blog traffic because they don’t allow you to put links directly in your post. You must tell your reader that the link is in your bio. But who has time to track down a link and update your bio every time? (No one, that’s who.) I recently racked my brain on how I could do this in a more streamlined approach (since you all know I’m all about organization & saving time).  And here is what I came up with.   Create a landing page on your…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
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Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t…

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Free Educational Courses For Photographers
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Free Educational Courses for Photographers

Often I create short educational courses that you can follow along with via email.  I find it nice to have them in email because I can search back for them at any time if needed.  So I designed them this way for you. Hope they help! Important note:  if you sign up for more than one course at a time you have to expect to get more than one email from me.     Currently we are running the following:   Blogging for Photographers – a 6 week course to teach you all the in’s and out’s of blogging &…

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Working as a photographer during pregnancy Part I: Finding out and letting others know
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Working as a photographer during pregnancy – Part I: Finding out and letting others know

When I found I was pregnant in June last year, the first thought that went through my mind was “Oh my gosh” (happy face/dance/fist pump). The first emotion I felt was excitement and, really, slight disbelief. The second emotion was a twinge of guilt and fear – my husband and I are self-employed, and work together at most weddings and events. I was due at the end of February 2016, and just a couple of weeks prior we had booked one of our biggest events of all time. I’m a worry wart. I worry more about others, however, than I…

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5 Tips To Grow Your Pinterest Following

Social media isn’t about chance. It isn’t enough to pin your blog post and cross your fingers, hoping that someone will take action. You’ve got work to do. If you think your social media will work for you without you creating the proper environment for it to go viral you’re crazy wrong. Social media isn’t about chance and certainly not all about you, it’s about your audience. It’s about creating a place where they love to see what you post. It’s a place where your audience should want to see you (if you are doing it properly). It’s NOT a…

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4 simple tips for getting more things done during a work day
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4 simple tips for getting more things done during a work day

Let me start by saying “you aren’t alone”. In any of this! The struggle of work/life balance is real.  Quite frankly, to stay afloat as a small business, you must live & breath growth.  But how do you do this and balance a family life too? The answer wasn’t very apparent to me from the start.  Let me give you a little back story. It was 7 years ago. I was working for a Fortune 500 company developing databases.  I received a phone call that I would not need to come into work Monday because I was being laid off.…

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5 Simple Office Tasks That Every Photographer Should Be Doing
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5 Simple Office Tasks That Every Photographer Should Be Doing

Business isn’t all fun. There, I said it. It’s not this fairytale of creating photos & bam, you’re done. Wish it was the case.  But the fact is there are admin duties tied to every business.  You know what I’m talking about … the accounting, the ordering, the social media.  OMG!  I know.  It’s enough work for a team.  But how do you plan it into your schedule to ensure you are balancing your admin duties with your creative tasks like shooting?  Easy!  Create a daily responsibility chart. (hint: we use the Colorvale Lights. Camera. Take Action planner to do…

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WHY AM I NOT BOOKING, WHY AM I NOT GETTING TRAFFIC, WHY AM I NOT AS GOOD AS MY COMPETITOR?
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“Why am I not booking, why am I not getting traffic, why am I not as good as my competitor”

Success doesn’t come from lack of effort. It doesn’t come from “wanting” it. It comes from taking the necessary actions to achieve it. Ask yourself this … Why is it that I don’t have the success that I dream of? Then ask yourself at what ends of earth would you walk to get to that point? If the answer has limits then so does your success. The truth is, I hear so many people say why … “Why am I not booking?”  “Why am I not getting traffic?”  “Why am I not as good as my competitor?” But damn it,…

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39 TIPS TO HELP PHOTOGRAPHER’S GROW THEIR BUSINESS
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39 Tips To Help Photographer’s Grow Their Business

Take a moment to bookmark some of the most popular blog posts & tutorials that photographer’s have been using to grow their business. Learn How To Shoot In Manual Mode – ISO, Shutter Speed & Aperture How to create back links to help boost your SEO How To Make A Faux Floor In 20 Minutes & Under $20 Checklist For Starting A Photography Business How To Quickly Straighten Images In Photoshop Setting Your Profile to sRGB The importance of link building and how to drive traffic to your website Why I Stopped Shooting For Blogs How To Adjust White Balance…

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A night with friends

It’s not often that I pull my camera out to photograph my down time.  It’s a shame, I know, because these are the times that I never want to forget.  An average night with friends is filled with laughs and tons of stories (and generally a bottle of wine – or two). So, when I saw my friend Steve pull out a Canon it inspired me to snag the Nikon D3s and get some shots.  Details are what I love most when photographing because to me they are what tells the story. Photo sessions don’t have to be prepared & planned.…

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What’s the difference between the 2 Colorvale Planners Available

1 The Photographer’s Business Planner The “Lights. Camera. Take Action.” planner is an entire year of your business laid out in a way that will allow you to remember all the functions of a CEO, from marketing, social media, goals, web tasks, editing, order, monthly schedule, daily schedule, to shooting and more. This is your business workhorse. What each month contains (12 blank months & tabs): Page Objectives & Measurables with a daily responsibility chart, Monthly Calendar undated, Client Workflow Sheet, Big Ideas & Projects, Social Media Post Planner & Growth Tracker, Tasks broken down into categories, Client Payment Records…

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2015 Black Friday Giveaway

  Black Friday is upon us and it’s all about giving back!  I’m so appreciative of all the shares, words of inspiration, visiting our fan page and all the other kind actions you as fans have done through the year.  I want to gift 3 people with $150 of store credit each (for use on digital products)!   And to ensure everyone gets something out of this … 11/22 thru 11/29 enjoy 30% off all Colorvale Digital Products – Code is: THANKS. (not to be used with products already on sale or previous purchases)  Expires ON 11/29/15 at 11:59pm (est).  Code is: thanks  …

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How To Organize Your Photography Business
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How To Organize Your Photography Business

Someone recently said to me “Fail to plan and you can plan to fail.” And it’s true. Imagine a book that allows you to see your hopes & dreams come true. Step up your photography business organization with the luxury, bound Photographer’s Planner by Colorvale®. This isn’t something you print & put together yourself – it’s ready for you the minute you open your Priority shipped box. Your only challenge will be deciding what pens to use.  This book will capture the things you are doing, what you want to be doing and give you the comfort of knowing it is all laid out…

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Don’t forget to document your own life

How often do you photograph the things you never want to forget? Does your talent have to solely be created for profit? Why fight to find a client when you are your most valuable one? This week it was time to surrender myself to a life of nothing but relaxation, a beautiful lake and family time.  It didn’t take much convincing, that’s for sure.   Years back I would have told you that I don’t take my camera on vacation because I was a burnt out photographer!  No, I’m not kidding.  Everything I did was about photographing but not for the…

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business-planner_0096
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Documentary Birth – Part 2

See Part 1 here   About 7 hours into labor the sun finally rose … and the sight was incredible.  This day was sure to bring hope, happiness and new life.   Photos by Stacie Jensen – CEO of Colorvale          Contractions are building … progress is being made.  Slow and steady wins the race!      Let the walking begin …       The first time Cortney was able to see our temporary home …       This is a proud uncle right here …       and Tatum stilllllllll sleeping ….    …

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