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Colorvale Editor (Beth)

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Why Email Marketing is Essential For Your Photography Business

Grab a paper and pen (or better yet, your Colorvale Planner) because I’m about to drop some serious information into your hands! But before you get your skivvies in a…

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Working as a photographer during pregnancy – Part III: Learning from our Experience

As I wrote before, working as a photographer and being self-employed while you’re pregnant is a great experience and one that has the opportunity to provide flexibility in schedule. Having…

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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really…

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Working as a photographer during pregnancy – Part II: Navigating the Trimesters

(If you haven’t yet, you can read Part I of this series here.) As photographers, we’re fortunate that we can take our work anywhere and set our own schedules. When…

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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going…

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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s…

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Blogging Week 1: What Should You as a Photographer Be Blogging About?

There’s a lot that goes into having a successful blog, but if you do it right it can actually bring in tons of your ideal clients. But what the heck…

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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1…

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How To Start A Full Time Photography Business – Part 1: Pricing Your Sessions

Do you want to make more money so that you can take your photography business full time? Great news! We took the time to write out in a 3 part…

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How To Create A Free E-book Download For Your Newsletter & Website

The bottom line:  You now have more opportunities than ever to communicate with your client. There’s email, social media, your website, your blog, etc. – the list is pretty long.…

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New Year’s Goal Plan: Branding

New Year, New You! New Year’s always brings about the mindset of “New Year, new you!” If you’re a business owner, a lot of times this also gets applied to…

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How To Keep Your New Year’s Resolutions

Since we’ve been talking a lot about resolutions since the beginning of the year, we thought it’d be important to actually discuss how to make sure you keep your new…

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Our 2016 Business New Year’s Resolutions

Now that we’ve taken the time to look over what didn’t work in 2015, it’s time to look forward and think about what we want to do in 2016. That’s…

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2015: A Look Back on What Didn’t Work (Tips For Photographers)

Moving forward with your business is as much about thinking about what direction you want to take your business and how you want to grow it, as it is learning…

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Want us to help you with your New Year’s Resolution? + Goal Planning Freebie

Happy New Year! New Year’s is always the time of year where we make plans for the upcoming year. But unlike most people, business owners have resolutions for both their…

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Why I Stopped Shooting For Blogs

Weddings are beautiful events. Two bare feet in the sand on a tropical beach or 200 guests noshing on delicious gourmet fare at a banquet hall. The one thing they…

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Shooting Destination Weddings: Part II – Travel and FAQ

  Something terrible happened to our bank balance before we departed to shoot a destination wedding in The Bahamas this past August. With two hurricanes threatening to make landfall in…

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The Marketing Solution I Wish I Knew About Years Ago

  In the last couple blog posts (here and here), we’ve covered some basic marketing do’s and don’t’s – things that should be relatively easy to implement.   And that’s…

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4 Marketing Tips I Wish I Knew When I Started

  Last post, we talked about some of the marketing crap I did when I was first starting out that didn’t really do me any good.   So to follow…

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3 Marketing Mistakes I Wish I Didn’t Make

Ok ok, stop rolling your eyes. I know, you got into photography so you could take pictures, not worry about things like bookkeeping and marketing and blah blah blah.  But…

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