Colorvale Actions

Photoshop Actions & Planner for Photographers
Colorvale Collab
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Colorvale Collab: Week 1

  What is the “Colorvale Collab”? We love to showcase the amazing talent in our industry and especially those photographers using our editing tools on their images. Each week we choose 5 photographs that are circulating social media (Instagram, Facebook, and Twitter) with the hashtag #ColorvaleCollab. We contact the artists with the awesome news & share their work on the blog with their permission. If you are interested in having your photograph featured, and want to brag about our collab, then just post your favorite images edited with Colorvale products to your favorite social media platform.  We’ll do the rest!     Now let’s…

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How to automate your photography business & keep it flowing
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How to automate your photography business & keep it flowing

I have an amazing tip for you. This is going to take some dedication to doing and should be part of your weekly time block we talked in this blog post.   The Challenge:  Schedule your social media posts in advance (aka Automate). You can choose to schedule out all posts for an entire week or go one step further and do it for an entire month. I like to do an entire month at a time so that I can relieve the stress of worrying about whether I am posting consistently. There is nothing worse than being tethered to…

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Facebook disabled my account, what do I do?
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OMG … it happened to me! Facebook purgatory

I have one of the best tips for you right here, but I only learned it after I experienced this hell I wish upon no one that runs a business on Facebook. Friday morning was so productive here at Colorvale.  I was announcing the launch of our latest Lightroom Preset collection called The Nightcap. Eeekkkk … launches are so exciting and nerve racking! But everything was going great.  People were excited to try the sample I released. The testimonials were flying in about how much people liked it. I rushed to my computer to see the comments I had just…

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5 common mistakes that photographers make on Facebook
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5 common mistakes that photographers make on Facebook

I feel like I say this to you often, but it’s true … You aren’t alone in any of this.   The common mistakes I’m going to talk about, I’ve done them.  You probably are, or have, as well. You see, as artists we are so eager.  I’m not sure it’s like this in every entrepreneurial field, but it’s certain for ours. We are screaming from the rooftops about our work, our passion, and our existence. But how does this affect our social media game?  And more importantly, how does it affect our Facebook audience? Most likely it means we post without…

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How to develop a client workflow for your business
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How to develop a client workflow for your business

We take organization serious around here at Colorvale.  And for good reason!   Today is all about developing a client workflow because this, my friend, is going to ensure you are dotting all your i’s and crossing all your t’s. Nothing screams efficient like a structured business flow. What is a client workflow? A client workflow is a developed list of steps starting at the on-boarding stage, all the way through to project completion. The Challenge: Developing this list will help you stay on track & give each client the attention they deserve. Write out all the things needed for you & your…

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How to develop a schedule so that you can have a more organized photography business!
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How to develop a schedule so that you can have a more organized photography business!

This is the day of spring cleaning & business organization! It’s so important that when deciding to take a different approach to your life, that you free your area & your mind. This starts with blocking out “Task Completion Time”. The Challenge: clear your schedule for 1 hour a day to do one major business task. Not sure how you can do this while balancing your life? Easy. This is where you make things happen. So many times we give ourselves an excuse for “not” being able to do something, rather than create an environment to ensure it happens. Excuses are the easiest…

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Get the tools need to become more organized in business & in life!
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Get the tools need to become more organized in business & in life!

I’m back to give you a huge tip! So listen up. Invest in your daily & business organization. Keeping a schedule can be hard if you don’t have something right in front of your face to tell you what to do & when. The Challenge: whether you are a pen to paper kind of person like me or better suited for online apps, invest in something to keep your business flowing & your schedule locked down. Have a daily plan, use a planner, and schedule your time. But if you are a pen to paper lover (because who isn’t these days) then you might…

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How to create an auto message reply on your Facebook business page
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How to create an auto message reply on your Facebook business page

Creating a canned Facebook Business Page Message is gold! So many times someone comes onto your business page (over at Facebook) and you can’t reply immediately. I mean, we aren’t married to our computers or phones. We do have a business to run.  So the perfect way to make them not forget about you, and feel like you are on top of your game, is to immediately reply without having to actually do it! Here’s how.  Go to your Facebook business page.  Click “Settings” and click “Messages”.  Go to the “Response Assistant”. Draft up a clever response that let’s them know…

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How to make sure that the goals you set are working & how to stay on track
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#1 Tip to make sure your goals are working and track the progress

Now that you’ve gone through the goal-setting process and broken them into actionable tasks that will get you from Point A to Point B, the next important step is to make sure your goals are working and you’re tracking the progress. The Photographer’s Business planner has built-in pages and sections specifically for tracking your goals and metrics, but if you’re not using that planner just make sure you set something up that you can (and will) use to track everything. The actual tracking of the data isn’t that hard – you write down where you want to be and compare them to…

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How to create big goals & small actionable tasks to accomplish them
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How to create big goals & small actionable tasks to accomplish them!

Last week we went over the mindset you need to cultivate to be an entrepreneur. Some of those things probably weren’t the easiest to digest, but we hope between this week and last week you had a chance to really internalize them. Because this next series is aaallll about goal-setting, and some of those goals will be monetary ones, you’ll want a calendar and planner for this one.  Ideally, your photographers planner because it has a built-in goal-setting feature that allows you to set and track your goals over time. (So it’s not just a planner, it’s also your business plan, rolled…

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6 Tips To Running A Successful Photography Business That EVERYONE Should Be Aware Of!

A lot of people when transitioning from hobby to business (aka, turning the passion into a biz) jump in feet first. Which, hey, hitting the ground running provides some of the best learning opportunities. The only issue is, it comes with a lot more failures. And oftentimes your personal life pretty much disappears entirely and you end up spending more time in front of your computer than you do with your friends and family. It’s ok, we’ve been there too. And we’re going to walk you through exactly how to navigate through that, how to take control of your business…

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The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can…

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Why Email Marketing Is Essential For Your Photography Business
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Why Email Marketing is Essential For Your Photography Business

Grab a paper and pen (or better yet, your Colorvale Planner) because I’m about to drop some serious information into your hands! But before you get your skivvies in a twist, know that the work you do here will continue to benefit you without effort later. Best of all? It’s not too difficult, fairly easy to implement if you are willing to get busy, & it will definitely grow your business. But first, in order for you to benefit from email marketing, you must know what it is & how to leverage it. That’s what I’m here for. To teach…

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Blogging Week 7 BONUS - How to Easily Drive Traffic from Instagram to your Blog
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BONUS: How To Easily Drive Traffic From Instagram To Your Blog

Instagram is a bit more tricky than the other social sites for pushing blog traffic because they don’t allow you to put links directly in your post. You must tell your reader that the link is in your bio. But who has time to track down a link and update your bio every time? (No one, that’s who.) I recently racked my brain on how I could do this in a more streamlined approach (since you all know I’m all about organization & saving time).  And here is what I came up with.   Create a landing page on your…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
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Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!…

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Working as a photographer during pregnancy - Part III: Learning from our Experience
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Working as a photographer during pregnancy – Part III: Learning from our Experience

As I wrote before, working as a photographer and being self-employed while you’re pregnant is a great experience and one that has the opportunity to provide flexibility in schedule. Having been through the experience recently, still fresh in my mind are a few things I’m so glad we did prior to having our boy, and a couple of others still that I wish we’d done a bit differently. What we did right: ­Hired Help. We hired a third shooter for weddings before my due date just in case the arrival of our baby was a bit sooner than expected. Having that…

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Blogging Week 4 - How to Make Sure Potential Clients Find your Blog Posts
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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really suck to put a bunch of time into blogging, but have your potential clients never see it. I mean blogging is fun and all, but let’s face it, you’re not doing it for your health. You want to make sure that your potential clients are finding and reading all those blog posts you took the time to write. The best way to do this is to make sure that each…

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Working as a photographer during pregnancy - Part II: Navigating the Trimesters
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Working as a photographer during pregnancy – Part II: Navigating the Trimesters

(If you haven’t yet, you can read Part I of this series here.) As photographers, we’re fortunate that we can take our work anywhere and set our own schedules. When starting a family as a photographer, we usually know our schedules well in advance. Whether or not starting a family falls within our slow season can be completely up to mother nature and depending on your circumstance, you may or may not have to/choose to work throughout your entire pregnancy. When we found out we were expecting our first child, my first thought was that I’d power through and work up…

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Blogging Week 3 - The Best Way to Optimize Images for Blog Posts
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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going to dive into images in blog posts in detail, since they are a crucial part of the puzzle. Here’s why. Google takes a lot of things into account when it ranks your website. One of those things is how quickly your site loads. If your site takes forever and a damn day to load properly, Google is going to penalize you for it and you’ll show up lower in search…

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Blogging Week 2 - A Recipe for the Perfect Martini - I mean Blog Post
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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s definitely not set in stone. You can add and omit ingredients as you see fit, and adjust ratios as needed based on what works for you and your palate. This is the makeup of a blog post (not necessarily in this order): Title Content Images Relevant links Call To Action   The Title. A blog post title is sort of like the name of the drink – without it, people…

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Blogging Week 1 - What should you as a photographer be blogging about?
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Blogging Week 1: What Should You as a Photographer Be Blogging About?

There’s a lot that goes into having a successful blog, but if you do it right it can actually bring in tons of your ideal clients. But what the heck should you be blogging about? This is something a lot of photographers struggle with and draw a blank on. But in reality, there’s actually a ton of things you can blog about. And it’s not as hard as you think! And we are giving you all the deets.   1.  Recent sessions and/or weddings. This one is pretty obvious, and one of the things that most photographers blog about already.…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t…

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Free Educational Courses For Photographers
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Free Educational Courses for Photographers

Often I create short educational courses that you can follow along with via email.  I find it nice to have them in email because I can search back for them at any time if needed.  So I designed them this way for you. Hope they help! Important note:  if you sign up for more than one course at a time you have to expect to get more than one email from me.     Currently we are running the following:   Blogging for Photographers – a 6 week course to teach you all the in’s and out’s of blogging &…

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Working as a photographer during pregnancy Part I: Finding out and letting others know
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Working as a photographer during pregnancy – Part I: Finding out and letting others know

When I found I was pregnant in June last year, the first thought that went through my mind was “Oh my gosh” (happy face/dance/fist pump). The first emotion I felt was excitement and, really, slight disbelief. The second emotion was a twinge of guilt and fear – my husband and I are self-employed, and work together at most weddings and events. I was due at the end of February 2016, and just a couple of weeks prior we had booked one of our biggest events of all time. I’m a worry wart. I worry more about others, however, than I…

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5 Tips To Grow Your Pinterest Following

Social media isn’t about chance. It isn’t enough to pin your blog post and cross your fingers, hoping that someone will take action. You’ve got work to do. If you think your social media will work for you without you creating the proper environment for it to go viral you’re crazy wrong. Social media isn’t about chance and certainly not all about you, it’s about your audience. It’s about creating a place where they love to see what you post. It’s a place where your audience should want to see you (if you are doing it properly). It’s NOT a…

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4 simple tips for getting more things done during a work day
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4 simple tips for getting more things done during a work day

Let me start by saying “you aren’t alone”. In any of this! The struggle of work/life balance is real.  Quite frankly, to stay afloat as a small business, you must live & breath growth.  But how do you do this and balance a family life too? The answer wasn’t very apparent to me from the start.  Let me give you a little back story. It was 7 years ago. I was working for a Fortune 500 company developing databases.  I received a phone call that I would not need to come into work Monday because I was being laid off.…

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60 Days To A More Profitable Photography Business
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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1 we discussed pricing, and went over all the numbers and goals you need to hit to make sure you can make your goal a reality. We left it up to you as to whether you’d like to increase your prices all at once or do it gradually over a period of time. So keep in mind when you read through this, you may have to add some extra steps for…

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5 Simple Office Tasks That Every Photographer Should Be Doing
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5 Simple Office Tasks That Every Photographer Should Be Doing

Business isn’t all fun. There, I said it. It’s not this fairytale of creating photos & bam, you’re done. Wish it was the case.  But the fact is there are admin duties tied to every business.  You know what I’m talking about … the accounting, the ordering, the social media.  OMG!  I know.  It’s enough work for a team.  But how do you plan it into your schedule to ensure you are balancing your admin duties with your creative tasks like shooting?  Easy!  Create a daily responsibility chart. (hint: we use the Colorvale Lights. Camera. Take Action planner to do…

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WHY AM I NOT BOOKING, WHY AM I NOT GETTING TRAFFIC, WHY AM I NOT AS GOOD AS MY COMPETITOR?
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“Why am I not booking, why am I not getting traffic, why am I not as good as my competitor”

Success doesn’t come from lack of effort. It doesn’t come from “wanting” it. It comes from taking the necessary actions to achieve it. Ask yourself this … Why is it that I don’t have the success that I dream of? Then ask yourself at what ends of earth would you walk to get to that point? If the answer has limits then so does your success. The truth is, I hear so many people say why … “Why am I not booking?”  “Why am I not getting traffic?”  “Why am I not as good as my competitor?” But damn it,…

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Getting More Clients, Photo Sessions & More Sales
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How To Start A Full Time Photography Business – Part 2: Getting More Clients & More Sales

Part 1 of how to start a full time photography business was pretty intense. We ran a lot of numbers, but they’re really important numbers because they tell you what you need to charge to make this happen … with a profit! Remember, without a profit this can’t be a successful full time job. Which brings us to our next part – comparing the ‘where I need to be’ with ‘where I’m at now.’   So….where are you now? First, sit down and assess how many clients you have per month and per year. How far off is that from…

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Featured Photographer | Emma + Josh

Featured Photographers, Emma and Josh are a husband and wife photography team in Los Angeles, CA.  They LOVE connecting with their clients and cultivating friendships in the process of documenting their wedding days.  They love to have fun and it absolutely shows in the images that they create.  I love how they balance each other in their business and the valuable tips they have to share.  Meet Emma & Josh!  I mean you can’t not smile with these two!  🙂 How did you start in photography? Emma – We moved from LA to Seattle when I was pregnant and I picked…

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39 TIPS TO HELP PHOTOGRAPHER’S GROW THEIR BUSINESS
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39 Tips To Help Photographer’s Grow Their Business

Take a moment to bookmark some of the most popular blog posts & tutorials that photographer’s have been using to grow their business. Learn How To Shoot In Manual Mode – ISO, Shutter Speed & Aperture How to create back links to help boost your SEO How To Make A Faux Floor In 20 Minutes & Under $20 Checklist For Starting A Photography Business How To Quickly Straighten Images In Photoshop Setting Your Profile to sRGB The importance of link building and how to drive traffic to your website Why I Stopped Shooting For Blogs How To Adjust White Balance…

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Featured Photographer | Melanie Grady Photography

Melanie Grady is one busy lady.  She splits her time between her namesake Melanie Grady Photography where she photographs classic and timeless wedding portraits and Bump and Bonnet where she photographs gorgeous family portraits that stand the test of time.  She is very focused on delivering beautiful portraits that will be heirlooms for generations to come.  She is careful to take into account every.single.detail and I think you’ll love hearing even more about her process and seeing some of her beautiful work!  Meet Melanie, isn’t she beautiful!? How did you start in photography? I started my formal training in the…

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A night with friends

It’s not often that I pull my camera out to photograph my down time.  It’s a shame, I know, because these are the times that I never want to forget.  An average night with friends is filled with laughs and tons of stories (and generally a bottle of wine – or two). So, when I saw my friend Steve pull out a Canon it inspired me to snag the Nikon D3s and get some shots.  Details are what I love most when photographing because to me they are what tells the story. Photo sessions don’t have to be prepared & planned.…

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How to start a full time photography business – Pricing Your Session
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How To Start A Full Time Photography Business – Part 1: Pricing Your Sessions

Do you want to make more money so that you can take your photography business full time? Great news! We took the time to write out in a 3 part series how this goal can be accomplished. As you can imagine it is long and extensive. We have broken this up into 3 posts: Part 1 will deal with figuring out what your goals need to be so you can reach the ultimate goal (which is leaving your job). Part 2 will deal with how to get more clients & sales. Part 3 will be the goal map and timeline for how we…

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Featured Photographer Jenni Grace Photography
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Featured Photographer | Jenni Grace Photography

  I am so excited to be in charge of finding and interviewing amazing photographers for Colorvale’s weekly Featured Photographer. To start things out and give you a preview of what is to come, we thought it was only right for me to introduce myself! So, I am Jenni Grace. I’ve been in business for 11+ years and am just falling more and more in love with photography and the entire wedding industry every single year. I am in the process of branching out and really developing my destination portfolio that was put aside a little when I had my…

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How To Create A Free Opt-In Download For Your Newsletter & Website
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How To Create A Free E-book Download For Your Newsletter & Website

The bottom line:  You now have more opportunities than ever to communicate with your client. There’s email, social media, your website, your blog, etc. – the list is pretty long. But there may be another avenue of communication you haven’t considered before – ebooks. Email marketing can be a highly successful (and effective) form of marketing for your photography business. It allows you to connect with your target audience directly. But like most marketing, you must be putting out highly informative & relevant information. Your audience has a very specific interest or pain-point that you can solve.  This will most likely be…

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What’s the difference between the 2 Colorvale Planners Available

1 The Photographer’s Business Planner The “Lights. Camera. Take Action.” planner is an entire year of your business laid out in a way that will allow you to remember all the functions of a CEO, from marketing, social media, goals, web tasks, editing, order, monthly schedule, daily schedule, to shooting and more. This is your business workhorse. What each month contains (12 blank months & tabs): Page Objectives & Measurables with a daily responsibility chart, Monthly Calendar undated, Client Workflow Sheet, Big Ideas & Projects, Social Media Post Planner & Growth Tracker, Tasks broken down into categories, Client Payment Records…

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