We talk a lot around here about working smarter, not harder.
Automation is key to this.
And though I love automation, there is such a thing as too much.
You do still need to be present.
You still need to be personable with your audience.
But you can do all of this with a part-time social media assistant.
We like to call her Buffer.
... and she's free!
Yes, there are many tools on the internet that will allow you to automate your Facebook but Buffer is the one I go back to every time.
Why do you want to automate your Facebook posts?
Because you can't have your phone or computer in hand, every moment of the day.
You do have another job remember?!
It's called Photography.
Automating your posts allows you freedom from social media, at least somewhat.
It also allows you to hit your audience at multiple times a day.
Not everyone will be on Facebook when you are.
Therefore, using a schedule will help grow your reach & be there when you aren't.
I find it most useful to have 3 posts a day.
- for the early birds
- for the lunch browsers
- for the late night scrollers
Note: I do not repeat the same post for each time slot of the day, but I post 3 times a day.
What types of posts should you be automating?
What you share on Facebook is the "make or break" of your social media marketing tactics.
Think of your audience like a friend.
If you talk her ear off about you, you, you, she will run, run, run.
But if you become someone that carries a great conversation about what interests her, if you ask her thoughts, if you ask her opinion, if you share great tips that will help her, she will be your friend for life.
Social media marketing should stand you apart from other pages.
It's not about SELLING, it's about being seen.
Provide content that is valuable and you'll be come appreciated.
Only then can your social media organically sell itself.
Get in front of your audience with good content and you will dominate.
Here are 4 important types of posts you should automate:
How to use Buffer to make all this happen?
Buffer is super simple to use.
After adding your Facebook account you will then want to create your schedule for posts.
Adding a schedule is super easy. As you can see I clicked the Schedule tab and then added three times. I chose these times to make sure I hit all types of social media scrollers.
Next I add in at least a dozen posts of each category I mentioned above.
It's easier than you think. Just schedule an hour each month to do this and you will be set for an entire month.
After adding all the posts of each category I then click "Shuffle" to ensure that nothing in this seems "planned".
One of the reasons I love Buffer is for their shuffle feature & reliability.
There you have it - how to automate your Facebook posts. Now you have freed up your time so you can get back to doing what you love most, photographing.