Tips to building relationships with vendors & growing your audience

Tips to building relationships with vendors & growing your audience

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Forging relationships with vendors within your market can pay dividends later.

What better way to advertise than with a vendor your clients already trusts!

I am not a fan of giving the milk for free and for good reasons.

But that is not to say I don’t see the benefit, because this is absolutely one of those times.

And technically it’s not really free if you are getting something out of it, correct?!

There are many things you need to think about when swapping skills:  such as contracts, model releases and possibly the responsibility to pay taxes if applicable in your state.

Important:  When swapping services, it’s important to make sure you’re protected.

Even if your hair girl has been doing your hair for 12 years and she promises to give you 3 cut & colors in exchange for one session, you must have a contract!

Did you read that? Contract! No better advice can I give you than to have it in writing.

I always refer to TheLawTog for any contracts you might need for this type of situation.

 

Here is how I play this game of vendor love:

Below is a sample email you can send to a local vendor you wish to swap services with (feel free to copy):

Dear Awesome Vendor,
I came into your store today and absolutely fell in love with your products. Talk about some great stuff! I know if I love it my clients will too.
Are you interested in having someone photograph them in exchange for some vendor love? What does this type of relationship mean and how does it bene t you? Glad you asked. Well, I would love to photograph your products for free in exchange for some in store advertising such as business cards on your counter. What do you say? Sounds like a win, win for both of us.
Excited to hear from you. xoxo Stacie


 

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