Blogging

How to automate your photography business & keep it flowing
940 788 Stacie Jensen

How to automate your photography business & keep it flowing

I have an amazing tip for you. This is going to take some dedication to doing and should be part of your weekly time block we talked in this blog post.   The Challenge:  Schedule your social media posts in advance (aka Automate). You can choose to schedule out all posts for an entire week or go one step further and do it for an entire month. I like to do an entire month at a time so that I can relieve the stress of worrying about whether I am posting consistently. There is nothing worse than being tethered to…

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5 common mistakes that photographers make on Facebook
940 788 Stacie Jensen

5 common mistakes that photographers make on Facebook

I feel like I say this to you often, but it’s true … You aren’t alone in any of this.   The common mistakes I’m going to talk about, I’ve done them.  You probably are, or have, as well. You see, as artists we are so eager.  I’m not sure it’s like this in every entrepreneurial field, but it’s certain for ours. We are screaming from the rooftops about our work, our passion, and our existence. But how does this affect our social media game?  And more importantly, how does it affect our Facebook audience? Most likely it means we post without…

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How to develop a schedule so that you can have a more organized photography business!
940 788 Stacie Jensen

How to develop a schedule so that you can have a more organized photography business!

This is the day of spring cleaning & business organization! It’s so important that when deciding to take a different approach to your life, that you free your area & your mind. This starts with blocking out “Task Completion Time”. The Challenge: clear your schedule for 1 hour a day to do one major business task. Not sure how you can do this while balancing your life? Easy. This is where you make things happen. So many times we give ourselves an excuse for “not” being able to do something, rather than create an environment to ensure it happens. Excuses are the easiest…

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The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
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Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!…

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Blogging Week 4 - How to Make Sure Potential Clients Find your Blog Posts
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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really suck to put a bunch of time into blogging, but have your potential clients never see it. I mean blogging is fun and all, but let’s face it, you’re not doing it for your health. You want to make sure that your potential clients are finding and reading all those blog posts you took the time to write. The best way to do this is to make sure that each…

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Blogging Week 3 - The Best Way to Optimize Images for Blog Posts
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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going to dive into images in blog posts in detail, since they are a crucial part of the puzzle. Here’s why. Google takes a lot of things into account when it ranks your website. One of those things is how quickly your site loads. If your site takes forever and a damn day to load properly, Google is going to penalize you for it and you’ll show up lower in search…

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Blogging Week 2 - A Recipe for the Perfect Martini - I mean Blog Post
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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s definitely not set in stone. You can add and omit ingredients as you see fit, and adjust ratios as needed based on what works for you and your palate. This is the makeup of a blog post (not necessarily in this order): Title Content Images Relevant links Call To Action   The Title. A blog post title is sort of like the name of the drink – without it, people…

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Blogging Week 1 - What should you as a photographer be blogging about?
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Blogging Week 1: What Should You as a Photographer Be Blogging About?

There’s a lot that goes into having a successful blog, but if you do it right it can actually bring in tons of your ideal clients. But what the heck should you be blogging about? This is something a lot of photographers struggle with and draw a blank on. But in reality, there’s actually a ton of things you can blog about. And it’s not as hard as you think! And we are giving you all the deets.   1.  Recent sessions and/or weddings. This one is pretty obvious, and one of the things that most photographers blog about already.…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t…

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60 Days To A More Profitable Photography Business
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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1 we discussed pricing, and went over all the numbers and goals you need to hit to make sure you can make your goal a reality. We left it up to you as to whether you’d like to increase your prices all at once or do it gradually over a period of time. So keep in mind when you read through this, you may have to add some extra steps for…

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3 Mistakes Even Seasoned Photographers Make

Just as you make mistakes and learn from your experiences as a budding photographer, those who have been in business a few years are just as susceptible to errors in business.   There are different stages of a photography business, and while you may think a steady client stream and getting by on taking photos is going to be all you need, don’t you want more?   I photographed my first wedding in 2010. A lot has happened in five years, and I feel like I’ve experienced every ride on the business owner rollercoaster possible up until this point. Sadness…

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