Marketing

How to automate your photography business & keep it flowing
940 788 Stacie Jensen

How to automate your photography business & keep it flowing

I have an amazing tip for you. This is going to take some dedication to doing and should be part of your weekly time block we talked in this blog post.   The Challenge:  Schedule your social media posts in advance (aka Automate). You can choose to schedule out all posts for an entire week or go one step further and do it for an entire month. I like to do an entire month at a time so that I can relieve the stress of worrying about whether I am posting consistently. There is nothing worse than being tethered to…

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Facebook disabled my account, what do I do?
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OMG … it happened to me! Facebook purgatory

I have one of the best tips for you right here, but I only learned it after I experienced this hell I wish upon no one that runs a business on Facebook. Friday morning was so productive here at Colorvale.  I was announcing the launch of our latest Lightroom Preset collection called The Nightcap. Eeekkkk … launches are so exciting and nerve racking! But everything was going great.  People were excited to try the sample I released. The testimonials were flying in about how much people liked it. I rushed to my computer to see the comments I had just…

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5 common mistakes that photographers make on Facebook
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5 common mistakes that photographers make on Facebook

I feel like I say this to you often, but it’s true … You aren’t alone in any of this.   The common mistakes I’m going to talk about, I’ve done them.  You probably are, or have, as well. You see, as artists we are so eager.  I’m not sure it’s like this in every entrepreneurial field, but it’s certain for ours. We are screaming from the rooftops about our work, our passion, and our existence. But how does this affect our social media game?  And more importantly, how does it affect our Facebook audience? Most likely it means we post without…

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How to develop a schedule so that you can have a more organized photography business!
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How to develop a schedule so that you can have a more organized photography business!

This is the day of spring cleaning & business organization! It’s so important that when deciding to take a different approach to your life, that you free your area & your mind. This starts with blocking out “Task Completion Time”. The Challenge: clear your schedule for 1 hour a day to do one major business task. Not sure how you can do this while balancing your life? Easy. This is where you make things happen. So many times we give ourselves an excuse for “not” being able to do something, rather than create an environment to ensure it happens. Excuses are the easiest…

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How to create an auto message reply on your Facebook business page
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How to create an auto message reply on your Facebook business page

Creating a canned Facebook Business Page Message is gold! So many times someone comes onto your business page (over at Facebook) and you can’t reply immediately. I mean, we aren’t married to our computers or phones. We do have a business to run.  So the perfect way to make them not forget about you, and feel like you are on top of your game, is to immediately reply without having to actually do it! Here’s how.  Go to your Facebook business page.  Click “Settings” and click “Messages”.  Go to the “Response Assistant”. Draft up a clever response that let’s them know…

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How to make sure that the goals you set are working & how to stay on track
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#1 Tip to make sure your goals are working and track the progress

Now that you’ve gone through the goal-setting process and broken them into actionable tasks that will get you from Point A to Point B, the next important step is to make sure your goals are working and you’re tracking the progress. The Photographer’s Business planner has built-in pages and sections specifically for tracking your goals and metrics, but if you’re not using that planner just make sure you set something up that you can (and will) use to track everything. The actual tracking of the data isn’t that hard – you write down where you want to be and compare them to…

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How to create big goals & small actionable tasks to accomplish them
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How to create big goals & small actionable tasks to accomplish them!

Last week we went over the mindset you need to cultivate to be an entrepreneur. Some of those things probably weren’t the easiest to digest, but we hope between this week and last week you had a chance to really internalize them. Because this next series is aaallll about goal-setting, and some of those goals will be monetary ones, you’ll want a calendar and planner for this one.  Ideally, your photographers planner because it has a built-in goal-setting feature that allows you to set and track your goals over time. (So it’s not just a planner, it’s also your business plan, rolled…

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6 Tips To Running A Successful Photography Business That EVERYONE Should Be Aware Of!

A lot of people when transitioning from hobby to business (aka, turning the passion into a biz) jump in feet first. Which, hey, hitting the ground running provides some of the best learning opportunities. The only issue is, it comes with a lot more failures. And oftentimes your personal life pretty much disappears entirely and you end up spending more time in front of your computer than you do with your friends and family. It’s ok, we’ve been there too. And we’re going to walk you through exactly how to navigate through that, how to take control of your business…

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The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can…

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Why Email Marketing Is Essential For Your Photography Business
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Why Email Marketing is Essential For Your Photography Business

Grab a paper and pen (or better yet, your Colorvale Planner) because I’m about to drop some serious information into your hands! But before you get your skivvies in a twist, know that the work you do here will continue to benefit you without effort later. Best of all? It’s not too difficult, fairly easy to implement if you are willing to get busy, & it will definitely grow your business. But first, in order for you to benefit from email marketing, you must know what it is & how to leverage it. That’s what I’m here for. To teach…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t…

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5 Tips To Grow Your Pinterest Following

Social media isn’t about chance. It isn’t enough to pin your blog post and cross your fingers, hoping that someone will take action. You’ve got work to do. If you think your social media will work for you without you creating the proper environment for it to go viral you’re crazy wrong. Social media isn’t about chance and certainly not all about you, it’s about your audience. It’s about creating a place where they love to see what you post. It’s a place where your audience should want to see you (if you are doing it properly). It’s NOT a…

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The Marketing Solution I Wish I Knew About Years Ago

  In the last couple blog posts (here and here), we’ve covered some basic marketing do’s and don’t’s – things that should be relatively easy to implement.   And that’s great and all, but it’s sort of obvious that the few tips we gave out – while they’re fantastic if I do say so myself – shouldn’t constitute the majority of your marketing plan.   So what else should you be doing to really amp up your marketing? Let me tell you about the one thing I wish I would have had years ago.   Learning From The Best  …

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4 marketing tips I wish I knew when I started
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4 Marketing Tips I Wish I Knew When I Started

  Last post, we talked about some of the marketing crap I did when I was first starting out that didn’t really do me any good.   So to follow up with that, I’m going to go over some of the marketing stuff I wish I would have done instead.   1. Have a strong signature at the bottom of emails. The signature of your email is a great place to promote your presence on other platforms – places like Facebook, Instagram, etc. etc. However, don’t just list a hyperlink to your Facebook page or something; instead, make your P.S.…

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3 Marketing Mistakes I Wish I Didnt Make
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3 Marketing Mistakes I Wish I Didn’t Make

Ok ok, stop rolling your eyes. I know, you got into photography so you could take pictures, not worry about things like bookkeeping and marketing and blah blah blah.  But be honest with yo’self and admit that if you don’t worry about the boring parts of your business, you won’t be in business very much longer.   We could talk about business nitty-gritty til the cows come home, but today we’re just going to touch on marketing. And not even a comprehensive, all-encompassing look at marketing either – we’re going to talk about 3 things that I did when I first started out…

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Searching for New Clients: How to be Discoverable and Provide Value
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Searching for New Clients: How to be Discoverable and Provide Value

  In a post at Skip Cohen University, Skip talks about searching for new clients. He mentions a few different ways you can do this, like sending out mailers, buying a list, and so on. Each of the items he mentions can be effective for some businesses. It’s a fantastic article, and one that you should read.   However, today I want to discuss something else you can do to search for new clients. This time, I want to talk about being discoverable and providing value, and I’m going to use wedding photography in this example because of what I will be…

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Tips For Moving Your Photography Business To A New Area: Try, Cry, Repeat
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Tips For Moving Your Photography Business To A New Area: Try, Cry, Repeat

  Adam and I were ready for a change – like, a big one. We had been living in Australia together for eight years (he was born and raised there, I moved over in 2006). The whole white picket fence dream was something we never really took to, at least not then, and we needed to make a move to satisfy our own curiosity for the unknown before we would feel happy with ourselves.   In 2012 we started planning a move overseas, and the natural decision was to land somewhere in the USA. We originally planned for Charleston, South…

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How To Add Google Analytics Tracking Inside Your Wordpress Site
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How To Add Google Analytics Tracking Inside Your WordPress Site

Tracking website traffic is such a valuable tool and it couldn’t be easier with Yoast Google Analytics Plugin.  I am all for being able to do important tasks in under a couple of minutes and this is one of them. Follow these simple steps to get it done. Click “Plugins” on your WordPress toolbar Click “Add New” on the Plugins menu Search for “Yoast Google Analytics” using the search bar provided     After installation is complete there is just a few more things to do. Go to Google Analytics and find your code.  This can be located under your profile…

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Tips for building a newsletter for your photography business
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Tips for building a newsletter for your photography business

  I get it, you are super busy with too many irons in the pot.  Why would I want to put one more thing on your plate?  Because it will probably give you the biggest return of your investment. Being on social media just isn’t going to cut it.  You are looking for a target audience that is being flooded by other vendors in all types of industries when using social media.  You think that a bride is just seeing photography posts?  No.  They are seeing jewelers .  They are seeing videographers.  They are seeing bakers.  They are being flooded.…

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How To Create A Professional Photography Website and Blog - Setting up a new blog or website can be very intimidating but with a few easy steps you will be ready to showcase your work online
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How To Create A Professional Photography Website and Blog

Setting up a new blog or website can be very intimidating but with a few easy steps you will be ready to showcase your work online.     STEP 1:  Purchase a URL This is the web address you will carry with you so please make sure that you do some research.  Is this term trademarked already?  Is it something you want to stick with?  Does it represent you or is it just a common term used in the industry?     We suggest purchasing your URL from Godaddy.com     STEP 2:  Web Hosting You will need to choose…

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How to run a successful photo session contest
940 788 Stacie Jensen

How To Run A Successful Photo Session Contest

  Running a contest properly is essential for getting optimal results.   These results should include an increase in fan base either by social media, newsletter subscribers or other connections of some sort.   How to do so is very simple with a few tools, preparation and organization.   Use Rafflecopter  You can set a giveaway with Rafflecopter and then place the code into on a blog post.  This solution drives ‘likes’ because within the Rafflecopter widget, you can make liking your page mandatory. You can also add other things such as signing up for a newsletter, following you on…

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30 Days of Social Media for Photographers
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30 Days of Social Media for Photographers

      Ever hear of the saying, “Being a Photographer is 20% photographing & 80% office work?”     Yep, it’s a fact. And, keeping up with Social Media should be on to your to-do list too. Why? For a few reasons:   To introduce yourself (for free!) to your market at a faster pace than word of mouth. As a photographer, the majority of my business comes from Facebook – even with the current drop in visibility on business pages. Word of mouth certainly is powerful, but my clients usually spread the word through Facebook via shares and tagging…

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How To Hide Your Address From Google + Page
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How To Hide Your Address From Google + Page

  Learn how to get rid of that pesky address It can be scary to have your address displayed all over the internet if you run your business from home.  The following steps will allow you to hide this from your page and replace it with a city instead.   On your G+ Profile Page, just under your Cover Photo click About On the left side, you will see Contact Information. At the very bottom of this section, click Edit business information. This will take you to your Business Listing. Click the pencil to edit in the top right corner…

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How To Hide Your Address From Google + Page
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Step by Step Instructions: How To Setup Google Authorship

    Why you should set up Google Authorship   Google Authorship is an incredible way to link you as a human, as a writer, your blogs, your links, your content, your voice and connects them to your Google+ Profile.  Basically it is creating your identity across the web and connecting the dots.   Taking this one step further, it also creates a very pleasing result in Google Search when one of your articles/posts shows up.       1. Link your content to your Google profile This part may seem tricky because there are multiple ways to get this…

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Quick Tip - How To Follow People On Google +
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Quick Tip – How To Follow People On Google +

  The Google+ Photography community is growing fast. If you are networking on G+ this is very important to understand. Share this post so the word gets out.  Follow us at +ColorvaleActions – we will certainly follow back.         COLORVALE®  

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Google + Tips For Photographers
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Google + Tips For Photographers

  A quick guide to Google+ Please don’t waste any time getting over there and using it. This needs to be part of your SEO & Marketing plan. It is not just a social network, it’s a Google Search Gateway. Clients you do not know are searching Google for photographers in your area, make sure you are showing up. SHARE WITH FRIENDS & FOLLOW US AT +ColorvaleActions to network.         COLORVALE®  

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How To Create A Google+ Cover Timeline For Marketing Your Photography Business
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How To Create A Google+ Cover Timeline For Marketing Your Photography Business

If you don’t know it by now Google+ is the NEW platform for social media and growing extremely fast for our photography industry.  Below are our top most popular Google+ Timeline Covers.  Create a classy doorway into your business page with these eye catching layouts. These templates are very simple to use. Open the PSD file in Photoshop or Elements. Click on the clipping mask and go to File > Place. You are all set and ready to go. G+ Cover Template #1 Click here to download this template   G+ Cover Template #2 Click here to download this template…

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How To Properly Create A Google+ Post
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How To Properly Create A Google+ Post

  Let’s Get Chatting …   Would you like to ensure you are effectively posting in Google+?  Of course you do because there is more to it than just a little babbling.  Remember that G+ is a super highway for SEO.   Share what’s new … This is where you are going to THINK before you post.  What you say here can show up in Google searches.  That means even more of the world can see it then just those “following” you.  I suggest you leave any inappropriate venting at home.  Most importantly your posts should include keywords which will…

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How to Get Started with Google+ & Create Your Photography Page
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How to Get Started with Google+ & Create Your Photography Page

Stop Fighting It: Just Say Yes to Google+   It was difficult enough to navigate Facebook when we all left Myspace behind in the dust. Then, along came Twitter, Pinterest, & Instagram. We also have to keep up on blogging – oh boy, lots to do. Now there is all this buzz about yet another Social Network? Enough already! Do you feel resistant to try out Google+ too? I’m here to tell you: Don’t! Google+ is not just another Social Media platform: it’s a road to giving your website a better chance of being viewed by potential clients by boosting your…

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Stacie Jensen

Photography Marketing Strategies | Scheduled Marketing Posts

Strategic Photography Marketing: Scheduled Marketing Posts   Do you ever think of a great fan engagement Facebook post, post it, & have another 3-4 ideas right away (but obviously don’t wanna be a newsfeed bomber)? Other times you’ve got nothin’? My marketing ideas come in spurts and usually after midnight! Why schedule posts? Whether you’re a mother of children (like me!) or have a full time job that keeps you from working your photography business around the clock, scheduling your posts in advance is a huge time saver! I love picking up my phone to see there’s a bunch of…

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WordPress & SEO Best Tips for Photographers
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Wordress & SEO Best Tips Q&A

    Over at the Colorvale Facebook page, Stacie asked the community for a variety of WordPress and SEO questions. In this article I am going to answer as many of them as I can without boring you! . 1. What are things I can include in my blog posts (besides tags) that will help increase the likelihood that I will come up in search engines? The most important thing you can include in your article, as far as text goes, is context. Talk about the photography sessions, what went into making the photograph and how the experience was. Use…

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