Business

How to automate your photography business & keep it flowing
940 788 Stacie Jensen

How to automate your photography business & keep it flowing

I have an amazing tip for you. This is going to take some dedication to doing and should be part of your weekly time block we talked in this blog post.   The Challenge:  Schedule your social media posts in advance (aka Automate). You can choose to schedule out all posts for an entire week or go one step further and do it for an entire month. I like to do an entire month at a time so that I can relieve the stress of worrying about whether I am posting consistently. There is nothing worse than being tethered to…

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Facebook disabled my account, what do I do?
940 788 Stacie Jensen

OMG … it happened to me! Facebook purgatory

I have one of the best tips for you right here, but I only learned it after I experienced this hell I wish upon no one that runs a business on Facebook. Friday morning was so productive here at Colorvale.  I was announcing the launch of our latest Lightroom Preset collection called The Nightcap. Eeekkkk … launches are so exciting and nerve racking! But everything was going great.  People were excited to try the sample I released. The testimonials were flying in about how much people liked it. I rushed to my computer to see the comments I had just…

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5 common mistakes that photographers make on Facebook
940 788 Stacie Jensen

5 common mistakes that photographers make on Facebook

I feel like I say this to you often, but it’s true … You aren’t alone in any of this.   The common mistakes I’m going to talk about, I’ve done them.  You probably are, or have, as well. You see, as artists we are so eager.  I’m not sure it’s like this in every entrepreneurial field, but it’s certain for ours. We are screaming from the rooftops about our work, our passion, and our existence. But how does this affect our social media game?  And more importantly, how does it affect our Facebook audience? Most likely it means we post without…

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How to develop a client workflow for your business
940 788 Stacie Jensen

How to develop a client workflow for your business

We take organization serious around here at Colorvale.  And for good reason!   Today is all about developing a client workflow because this, my friend, is going to ensure you are dotting all your i’s and crossing all your t’s. Nothing screams efficient like a structured business flow. What is a client workflow? A client workflow is a developed list of steps starting at the on-boarding stage, all the way through to project completion. The Challenge: Developing this list will help you stay on track & give each client the attention they deserve. Write out all the things needed for you & your…

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Get the tools need to become more organized in business & in life!
940 788 Stacie Jensen

Get the tools need to become more organized in business & in life!

I’m back to give you a huge tip! So listen up. Invest in your daily & business organization. Keeping a schedule can be hard if you don’t have something right in front of your face to tell you what to do & when. The Challenge: whether you are a pen to paper kind of person like me or better suited for online apps, invest in something to keep your business flowing & your schedule locked down. Have a daily plan, use a planner, and schedule your time. But if you are a pen to paper lover (because who isn’t these days) then you might…

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How to create an auto message reply on your Facebook business page
940 788 Stacie Jensen

How to create an auto message reply on your Facebook business page

Creating a canned Facebook Business Page Message is gold! So many times someone comes onto your business page (over at Facebook) and you can’t reply immediately. I mean, we aren’t married to our computers or phones. We do have a business to run.  So the perfect way to make them not forget about you, and feel like you are on top of your game, is to immediately reply without having to actually do it! Here’s how.  Go to your Facebook business page.  Click “Settings” and click “Messages”.  Go to the “Response Assistant”. Draft up a clever response that let’s them know…

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Blogging Week 7 BONUS - How to Easily Drive Traffic from Instagram to your Blog
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BONUS: How To Easily Drive Traffic From Instagram To Your Blog

Instagram is a bit more tricky than the other social sites for pushing blog traffic because they don’t allow you to put links directly in your post. You must tell your reader that the link is in your bio. But who has time to track down a link and update your bio every time? (No one, that’s who.) I recently racked my brain on how I could do this in a more streamlined approach (since you all know I’m all about organization & saving time).  And here is what I came up with.   Create a landing page on your…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
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Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!…

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Working as a photographer during pregnancy - Part III: Learning from our Experience
800 800 Colorvale Editor (Beth)

Working as a photographer during pregnancy – Part III: Learning from our Experience

As I wrote before, working as a photographer and being self-employed while you’re pregnant is a great experience and one that has the opportunity to provide flexibility in schedule. Having been through the experience recently, still fresh in my mind are a few things I’m so glad we did prior to having our boy, and a couple of others still that I wish we’d done a bit differently. What we did right: ­Hired Help. We hired a third shooter for weddings before my due date just in case the arrival of our baby was a bit sooner than expected. Having that…

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Blogging Week 4 - How to Make Sure Potential Clients Find your Blog Posts
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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really suck to put a bunch of time into blogging, but have your potential clients never see it. I mean blogging is fun and all, but let’s face it, you’re not doing it for your health. You want to make sure that your potential clients are finding and reading all those blog posts you took the time to write. The best way to do this is to make sure that each…

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Blogging Week 3 - The Best Way to Optimize Images for Blog Posts
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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going to dive into images in blog posts in detail, since they are a crucial part of the puzzle. Here’s why. Google takes a lot of things into account when it ranks your website. One of those things is how quickly your site loads. If your site takes forever and a damn day to load properly, Google is going to penalize you for it and you’ll show up lower in search…

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Blogging Week 2 - A Recipe for the Perfect Martini - I mean Blog Post
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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s definitely not set in stone. You can add and omit ingredients as you see fit, and adjust ratios as needed based on what works for you and your palate. This is the makeup of a blog post (not necessarily in this order): Title Content Images Relevant links Call To Action   The Title. A blog post title is sort of like the name of the drink – without it, people…

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Blogging Week 1 - What should you as a photographer be blogging about?
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Blogging Week 1: What Should You as a Photographer Be Blogging About?

There’s a lot that goes into having a successful blog, but if you do it right it can actually bring in tons of your ideal clients. But what the heck should you be blogging about? This is something a lot of photographers struggle with and draw a blank on. But in reality, there’s actually a ton of things you can blog about. And it’s not as hard as you think! And we are giving you all the deets.   1.  Recent sessions and/or weddings. This one is pretty obvious, and one of the things that most photographers blog about already.…

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Working as a photographer during pregnancy Part I: Finding out and letting others know
800 800 Stacie Jensen

Working as a photographer during pregnancy – Part I: Finding out and letting others know

When I found I was pregnant in June last year, the first thought that went through my mind was “Oh my gosh” (happy face/dance/fist pump). The first emotion I felt was excitement and, really, slight disbelief. The second emotion was a twinge of guilt and fear – my husband and I are self-employed, and work together at most weddings and events. I was due at the end of February 2016, and just a couple of weeks prior we had booked one of our biggest events of all time. I’m a worry wart. I worry more about others, however, than I…

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60 Days To A More Profitable Photography Business
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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1 we discussed pricing, and went over all the numbers and goals you need to hit to make sure you can make your goal a reality. We left it up to you as to whether you’d like to increase your prices all at once or do it gradually over a period of time. So keep in mind when you read through this, you may have to add some extra steps for…

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What’s the difference between the 2 Colorvale Planners Available

1 The Photographer’s Business Planner The “Lights. Camera. Take Action.” planner is an entire year of your business laid out in a way that will allow you to remember all the functions of a CEO, from marketing, social media, goals, web tasks, editing, order, monthly schedule, daily schedule, to shooting and more. This is your business workhorse. What each month contains (12 blank months & tabs): Page Objectives & Measurables with a daily responsibility chart, Monthly Calendar undated, Client Workflow Sheet, Big Ideas & Projects, Social Media Post Planner & Growth Tracker, Tasks broken down into categories, Client Payment Records…

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New Years Goal Plan - Branding - plain
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New Year’s Goal Plan: Branding

New Year, New You! New Year’s always brings about the mindset of “New Year, new you!” If you’re a business owner, a lot of times this also gets applied to your business. There’s lots of New Year’s goals you can have for your business, but if you’re following a ‘New Year, new you!’ mentality you might be looking at revamping your business for the new year. In other words: rebranding. As your business ages, it’s very possible (or rather, likely) that you’ll outgrow your old brand and want to take your business in a new direction. That’s totally cool! A…

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5-mistakes-photographers-make-when-first-starting-out-logo
900 686 Colorvale Editor (McCall)

5 Mistakes Photographers Make When Starting Out

  Yesterday I stumbled upon my old journal and I read through a few old entries. This journal in particular was from 2010, when I first started thinking photography might be a really cool way to earn a living and make my own hours.   Though it seemed like a lifetime ago, it really wasn’t that long ago that I was scrawling ideas for shoots and what to charge and how to portfolio build into that little Molskine. In five short years, I’ve learned a lot. And some of those lessons took me five years to learn.   I think…

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When Business is Slow: How to Cope with Radio Silence
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When business is slow: How to cope with Radio Silence

    We had a good December last year, receiving two to three inquiries a day, many of which turned into bookings. We were loving being busy. With business temporarily booming, we could finally start chipping away at our credit card and putting some money away for a rainy day. Glorious day! We were ready to take 2015 by the horns. In December, there wasn’t a cloud in site.   But unfortunately, in the coming weeks our luck would take a turn towards reality.   January came – the beginning of our first full year spent breaking into a new market in a new country, and we felt…

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Time Management: Balancing Family & A Photography Business
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Time Management: Balancing Family & A Photography Business

  I am dreamer. I truly believe I will fulfill my dreams in my head & my heart. My calendar and clock would disagree. Some day, I will have the means to hire a housecleaner or perhaps an assistant. Some day, my children will be in school & I will have more time for working then…. Let’s get real, the minute I have a task off my plate or more time to myself, I’m going to fill it with more tasks, goals, dreams, & fluff. It’s not that this article is going to give you all the time in the…

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